Vol. 5, Issue 3, Part A (2017)
Study on most frequently consumed spices in households and the consumer’s knowledge and preferences to organic spices in Coimbatore district, Tamil Nadu, India
Author(s): Salma S and Lalitha Ramakrishnan
Abstract: Spices are considered to be the heart of Indian cooking. Spices are known as one of the most remarkable ingredients for its indigenous flavour, nutritional value and medicinal properties. The present study is aimed to identify the most frequently consumed spices at households and to assess the consumer knowledge and perception about organic spices in Coimbatore. The survey method using questionnaire was carried out to elicit the required information from 100 Household women respondents of different areas in Coimbatore district. The collected data was analysed using simple techniques such as descriptive statistics, Cross tabulation and Chi-square test using SPSS19.0. Eleven out of 109 spices were found to be most frequently consumed by more than 75% of households which include Cumin seeds, Mustard, Garlic and Turmeric. Results indicated that the consumers have limited knowledge about the organic food/spices. In comparison with conventionally grown foods, consumers hold positive attitudes towards organic foods. Statistical analysis revealed that monthly household income and education levels influence consumer perception on organic spice usage, trust credentials and cost persuasion. However, perceptions were not affected by age, occupation, education levels and monthly household income with respect to belief in medicinal properties. The findings indicated that only the educated consumer’s exhibit interest in using organic spices for the betterment of their health, as they are free from chemicals and pesticides. It is mandatory to create awareness among the consumers towards Organic foods/Spices which are more advantageous to humans as well as the environment.
How to cite this article:
Salma S and Lalitha Ramakrishnan. Study on most frequently consumed spices in households and the consumer’s knowledge and preferences to organic spices in Coimbatore district, Tamil Nadu, India. International Journal of Herbal Medicine. 2017; 5(3): 49-52.